Why Bluetooth Marketing?

Over 85% of mobile phones used by the under 30’s have Bluetooth. And with young adults spending generously on leisure and retail activities this is an important target group for any business. In all over 70% of current mobiles have Bluetooth functionality and this is increasing every day.

Contact Potential Customers

MagicBlue™ detects Bluetooth enabled devices such as mobile phones at ranges upto 1Km and attempts to download content to them in the form of a marketing or promotional message. It does not need to know the mobile number of the receiving device and there’s no cost for sending the message.

Send Static or Dynamic Content

Bluetooth marketing can deliver a wide range of content including text, graphics, music, speech, video, games to mobile phones. No other form of marketing delivers such a wide range of content direct to the recipient and you can even add your contact details into the mobile phones' address book so that your customers can call you back when they need your service.

Low Cost, High Delivery

As a reliable, exciting and very economic form of marketing MagicBlue™ allows you to reach out to a large number of potential customers and stand out from your competitors.So for low cost, ongoing marketing that reaches you customers make sure your business takes advantage of MagicBlue™ Bluetooth marketing.

   

Did You Know?

That you can send a vCard using Bluetooth. The vCard can contain contact information for your business including a phone number, address, email and even a link to your website. This is stored in the mobile phone's address book so your customers can find your business when they need you.

About MagicBlue PDF Print
MagicBlue

What is MagicBlue?

MagicBlue is a leading Bluetooth marketing system that combines a powerful software package with world leading transmitters and unrivalled support. Delivered as a complete system you can be up and running within minutes, sending your marketing message to an unlimited number of potential customers at ranges up to a massive 1Km. Containing everything you need there’s no software to download or CD to install and with it’s simple navigation and campaign setup MagicBlue is suitable for everyone from complete novice through to the computer expert.

Why use MagicBlue?

MagicBlue isn’t just a great software package or the best hardware available. Unlike our competitors we combine both of these with unrivalled support to give you the very best all-round Bluetooth marketing package available. We have taken the best of everything and combined it to provide a complete solution so that you can be up and running within minutes. After all you don’t want to spend all your time setting up your new system before you can get started. If you know how to plug in a cable and turn on a laptop then you know how to use MagicBlue.

What's so special about MagicBlue?

MagicBlue is a complete system which requires no configuration or networking and very little setup. It provides everything you need to design and run a Bluetooth marketing campaign and there’s no need to buy or install additional software.
MagicBlue has built in editors for creating text and image messages plus a business card editor which allows you to save your contact details and save these in the recipients’ phones.
The campaign manager allows you to save, organise and retrieve both previous and future campaigns. Each campaign can be configured with its own unique header to entice the recipient to download the rest of the message. In addition the campaign manager allows for a configurable number of retries so that if the recipient doesn’t get to their phone in time they don’t miss the message.
Unique to MagicBlue is our ‘Discover Devices’ facility which allows you to discretely detect Bluetooth enabled phones without disturbing the owner. Using this information you can then plan the best time for running your marketing campaign to best effect.
That’s the software, what about the hardware. We use the best available Bluetooth transmitters on the market to ensure trouble-free operation, maximum ranges and reliable delivery of your message. With device detection and delivery at up to 1Km, multiple simultaneous connections, and frequency hopping to minimise the effects of interference there is no better transmitter available. And if that wasn’t enough MagicBlue will work with nearly all types of mobile, in fact the widest range on the market.
So what about when you need some help, advice or if something goes wrong? Unlike most of our competitors we believe that when you buy a MagicBlue system that’s just the beginning, after all you haven’t sent any messages yet. So to start we provide 12 month’s warranty on all software and hardware we provide. Not only that, if you are unlucky enough to experience and equipment failure we will loan free of charge, replacement hardware until such time as your original equipment is repaired or replaced. That way you can keep using MagicBlue with the minimum interruption.
We provide full product support so that if you need any help or advice we will respond to your request in the shortest possible time. In the majority of cases we aim to respond within just one working day and because we have designed and produced our own software you can be sure that the advice you get will be straight from the experts.
MagicBlue has a built in to check for the latest software upgrades so you can download and use the latest version for as long as you keep MagicBlue which probably will be a very, very long time.

How do I use it?

There are three simple steps to creating a running a successful Bluetooth marketing campaign.
• Create something to send. MagicBlue has built it text an image editors to design and create your marketing message. Alternatively you can use existing content.
• Create a marketing campaign. Our built in ‘Campaign Manager’ allows you to create and manage multiple marketing campaigns.
• Run you campaign. Select you marketing campaign and go. Additionally you can configure start and end times for your campaign, it’s that simple.

So what do I actually get?

• A portable laptop computer preloaded with our market leading software and configured for your Bluetooth transmitter.
• A Bluetooth transmitter or dongle depending on the solution you buy.
• Carry case plus all necessary USB extension cables so that you can position the transmitter or dongle in the best location for your premises.
• 12 months warranty and support with our exclusive replacement loan cover.
•Free software updates forever.
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